Dell Boy Computers Case Study Example | Topics and Well Written Essays - 2000 words

Dell Boy Computers - Case Study Example (Whitehead, 1997) Dell Boy Computers relies on its brand name, the promise of support and its massive market presence to balance higher costs. As Dell Boy Computer Company is selling into an increasingly sophisticated and price-sensitive marketplace, it needs to do forward integration to market its profitable high-end computer products. To fortify its profit generating objective, Dell Boy goes into real estate development by creating apt settings for human activity that are in harmony with the environment and providing distribution services for its suppliers and customers. The top management of Dell Boy is restructuring the organization around common capabilities to achieve better strategic focus. The Company will renew profits and growth by focusing resources and management attention on three key areas: a.)Increase the volume and value of the market share in computer products through forward integration consisting of special warehouse services and an excellent service delivery platform; b.) Expand profit and revenue growth in personal computers by promoting aggressive and consistent marketing and promotional activities; and c.) focus on new business in the existing demand from the educational segment and in the small business and home personal computers segment.The company needs to be more selective about its property purchase as location is an important consideration for this project. The company can construct a big commercial lease building which can house its distribution operations and it can also be rented out to other commercial tenants.Through forward integration, Dell Boy Company will achieve important cost synergies, eliminate redundant management layers, and decrease other ancillary operating expenses including discretionary spending, which are expected to result in annual cost savings for the company. As Dell Boy Computer Company integrates forward into real estate, warehousing and distribution, the company needs to understand the benefits, and the development process this development entails. Property development for computer companies requires a clear perspective of public administration, physical planning, municipal regulation, market research, legal system, site appraisal, economic evaluation and assessment, financial contracts, contractual and bidding procedures, building design, construction designs, and marketing strategy aspects. The crucial costs of time, quality, and asset value are seriously considered. (Ratcliffe, et. al., 2003) The other leading computer companies such as Red Fox USA and Toshiba had relied on indirect distribution channels such as various retail stores and large shopping malls while Apple Computers, markets its products directly to the end users. For instance, Kwantinetz stated that Compaq's traditional sales and distribution technique covers a total of 90-day period for building, transporting, inventorying and setting the cost value of its manufactured goods to its existing indirect distribution channels. This very long lead time has added a tremendous 6 percent to Compaq's cost of business operations. To enable

This paper will apply project management skills to Brown Educational Case Study

This paper will apply project management skills to Brown Educational Gaming studio Ltd - Case Study Example Also, we will discuss the process of exploring the model, arriving at recommended actions and implementing these actions within the culture of the organization. "Brown Educational Gaming Company (BEG) is a UK-based educational gaming company specialising in young children's educational games. The company has operated from the start through projects, starting with the development of two major and highly successful games. Now there are many more; no-one quite know how many projects are taking place at BEG at present if the truth be known. BEG has just completed their fourth year of operation. The company has received a large influx of capital for growth by issuing stock privately through an investment bank. The return on investment for the 2006 and 2007 was 80% per year and for 2007-08 will be 25%. Parents and grandparents of young children have been buying BEG products almost as fast as they are developed. Every member of the 56-person firm is enthusiastic and looking forward to helping the firm grow to be the largest and best educational gaming company in the world. The founder of the firm, Sally Peters, has been awarded the accolade of The Guardian Business Woman of the Year 2007 for her ability to develop an organizational culture in which all stakeholders are committed to innovation, continuous improvement and organizational learning. Last year, the 10 top managers of B... This year the same 10 managers had a weekend away in a 4 star hotel in Barcelona, to formulate next year's strategic plan, using the same strategic plan. Most executives seem to have a consensus of where the firm should go in the intermediate and long-term, but there is little consensus on how this should be accomplished. Peters, now Managing Director of BEG feels she may be losing control. The frequency of conflicts seems to be increasing. Some individuals are always requested for any new project created. When resource conflicts occur among projects, each project managers believes his or her project is most important. More projects are not meeting deadlines and are coming in over budget. Yesterday's management meeting revealed some top BEG talent have been working on an international business game for college students. This project does not fit the organization's vision or market niche. At times it seems everyone is doing what they like. Somehow more focus is needed to ensure everyo ne agrees on how strategy should be implemented, given the resources available to the organization. Yesterday's meeting alarmed Peters. These emerging problems are coming at a bad time. Next week BEG is increasing the size of the organization, the number of new products and its marketing effort. Fifteen new people will join BEG next month. Peters is concerned that policies be in place that will ensure that the new people are used most productively. An additional potential problem looms on the horizon. Other gaming companies have noticed the success of BEG; recently one rival company tried to hire a key product development employee away from BEG. Peters wants BEG to be ready to meet any potential competition head on and to discourage any new entries