Wednesday, September 11, 2019

Is less student purchase text books from school book store. Why or why Essay

Is less student purchase text books from school book store. Why or why not - Essay Example While indicative of the changing trend in the overall consumer purchasing behavior, the findings reveal the more immediate threat that the on-campus bookstore is facing. In the changing circumstances, the management needs to re-align its core business of selling with technology. This paper and the research undertaken by the author are aimed at discovering the book-purchasing habits of the students, and also endeavors to find out the possible reasons for their reluctance to buy from the on-campus bookstore. The above objectives were sought to be achieved through a primary research, using a close-ended questionnaire on a sample of 50 students. A literature survey was also conducted to establish how the consumer behavior is being modified by e-commerce, and how other bookstores are coping with the change. The author has observed, personally and through his interactions with his colleagues, teachers and staff, that there has been a debilitating trend in the book-purchasing behavior of students buying books through on-campus bookstores. The requirements of college course-work have become more and more challenging, and a student is continuously facing the daunting challenge of coming up with exemplary references in his papers. Not only he needs access to a gamut of the prescribed books, he also needs to embellish his work with sources, not yet available through his local campus. Online Libraries and online book vendors provide a cheaper and faster alternative for the academic needs of the students. M-commerce and e-commerce are making forays into the academic life, making available to him an array of study material, books, and journals right at his doorstep. There has also been a revolution in the availability of free information online – through search engines like Google and Yahoo, a student can get access to whatever data he needs while sitting at home. In addition to the changing economy (the IT boom, availability

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